Enlightened Design III, London Design Festival 2018, Olympia Room 100% Design

Enlightened Design – celebrating light and lightness in design

3rd edition, London Design Festival, 19-22 September 2018, The Olympia – 100% Design

Enlightened Design makes a strategic move this year and exhibits at the exclusive space: the Olympia Room, part of the iconic Olympia building (1886) at West Kensington where 100% Design takes place. Kensignton Station is 100 meter away from the exclusive entrance of the Olympia Room. The The Olympia Room (224m2) entrance has direct acces to the main ehibition space of 100% Design and is situated next to one of the main entrances of the fair.

First staged in 1995, 100% Design is the commercial cornerstone event of the London Design Festival. Attracting more than 30,000 visitors across 4 days.

West Kensington Design District
The newly formed West Kensington Design District brings together leading design destinations, such as the V&A, Design Museum, and many more. The affluent area will be brought to life by a stellar array of partners and will be unmissable for design enthusiasts.

At the heart of the new district, London’s iconic Olympia hosts 100% Design – a key destination during the festival dedicated to showcasing new design talents and emerging names alongside a roster of industry favourites and innovators.

Olympia Room

Olympia Room

Private View
On Friday 21 September from 18.00 till 22.00, we will host a private view, with invitations going out to relations of the exhibitors and the network of Connecting the Dots Approximately 200 guest are expected to attend throughout the evening.

Exhibition design
Exhibition design is minimal, objects are placed within the authentic building. If necessary, objects are highlighted with a spotlight. Signage is done with banners, designed by Connecting the Dots’ graphic designers, suspended from the ceiling. A banner includes the company name, designer, contact details and a brief explanation of the work.

Network and communication
Enlightened Design is an official partner of The London Design Festival 2018 and the West Kensington Design District.

Exhibition schedule
Wed. 19 Sept. exhibition open 10 AM – 5 PM
Thu. 20 Sept. exhibition open 10 AM – 6 PM (100% Design Late Night: 6 PM – 9 PM)
Fri. 21 Sept. exhibition open 10 AM – 5 PM (private view: 6 PM – 10 PM)
Sat. 22 Sept. exhibition open 10 AM – 5 PM

50% contributed by the Ministry f Economic Affairs
Companies located in the Netherlands may qualify for a contribution from the Ministry of Economic Affairs through a mission voucher of the RVD. A contribution is 50% of the participation fee up to a maximum of € 1,500, -. For more information please contact Connecting the Dots or go to:

Interested in participating? Contact us for prices and more information.

Enlightened Design history
During the London Design Festival 2016, Connecting the Dots organised the first edition of Enlightened Design in a dark, slightly decrepit 15-room, 18th-century Georgian merchant house in Spitalfields. The exhibition was well received by the public, the press and the exhibitors.

The second edition took place in the Crypt Gallery under the St Pancras Paris Church near King’s Corss Station, a dark and humid space under the ground; a briliant space for light design.

Resume 2016:
Resume 2017:

Selection of press coverage
(Germany): Dutch editor David Heldt connects the dots from local to global
Core77 (USA): Where to Surround Yourself with Beautiful Design During London Design Festival
Artribune (Italy): London Design Week. Top & Flop: ecco cosa ci è piaciuto e cosa no. I giudizi di Artribune

Enlightened Design II in The Crypt Gallery. Photo by Marica Innocente

Enlightened Design II in The Crypt Gallery. Photo by Marica Innocente


Radiolaria Lights by Bernotat&Co. Photo: Marica Innocente

Radiolaria Lights by Bernotat&Co. Photo: Marica Innocente


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